I am interested in understanding deeply “online communities”, which I shall define as any social interactions taking place either online, or physically through the use of technology, and last long enough so that a notion of “group identity/common goals” can characterize the emerging social group. Money may exchange hands among members of an online community as part of these interactions, but there are many social interactions that are simply an exchange of information. Thus, according to this definition, the currently popular ride-hailing or home-sharing marketplaces are a subset of “online communities”, and I will make this notion more precise through several examples from business.
In this blog, I share insights on managing online communities targeting a non-academic, general audience. The blog is maintained by Konstantinos I. Stouras, Assistant Professor of Operations Management at University College Dublin, Michael Smurfit Graduate Business School.